[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gestoria.cz\/co-je-to-ge-model-a-jak-ji-spravne-pouzivat\/#Article","mainEntityOfPage":"https:\/\/www.gestoria.cz\/co-je-to-ge-model-a-jak-ji-spravne-pouzivat\/","headline":"Co je to GE model a jak j\u00ed spr\u00e1vn\u011b pou\u017e\u00edvat?","name":"Co je to GE model a jak j\u00ed spr\u00e1vn\u011b pou\u017e\u00edvat?","description":"Model GE, naz\u00fdv\u00e1n tak\u00e9 jako multifaktorov\u00e1 anal\u00fdza je tvo\u0159en obdobnou matic\u00ed jako Bostonsk\u00fd model BCG matice s\u00a0t\u00edm rozd\u00edlem, \u017ee model GE popisuje jin\u00e1 krit\u00e9ria, chcete-li … ","datePublished":"2020-03-11","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.gestoria.cz\/author\/#Person","name":"","url":"https:\/\/www.gestoria.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gestoria.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gestoria.cz\/wp-content\/uploads\/img_a373138_w4303_t1584611880.jpg","url":"https:\/\/www.gestoria.cz\/wp-content\/uploads\/img_a373138_w4303_t1584611880.jpg","height":0,"width":0},"url":"https:\/\/www.gestoria.cz\/co-je-to-ge-model-a-jak-ji-spravne-pouzivat\/","about":["Byznys"],"wordCount":429,"articleBody":"Model GE, naz\u00fdv\u00e1n tak\u00e9 jako multifaktorov\u00e1 anal\u00fdza je tvo\u0159en obdobnou matic\u00ed jako Bostonsk\u00fd model BCG matice s\u00a0t\u00edm rozd\u00edlem, \u017ee model GE popisuje jin\u00e1 krit\u00e9ria, chcete-li vlastnosti. Prvn\u00ed vlastnost\u00ed je atraktivnost trhu, kter\u00e1 je vyj\u00e1d\u0159ena velikost\u00ed trhu, tempem r\u016fstu trhu, jeho cykli\u010dnost\u00ed, sez\u00f3nnost\u00ed a v\u00a0neposledn\u00ed \u0159ad\u011b povahou konkurence. Druh\u00fdm krit\u00e9riem je konkuren\u010dn\u00ed pozice podniku. Ta je vyj\u00e1d\u0159ena pomoc\u00ed pod\u00edlu na celkov\u00e9m trhu, ro\u010dn\u00edm tempem r\u016fstu tr\u017eeb a v\u011brnost\u00ed z\u00e1kazn\u00edk\u016f.Tento model si lze p\u0159edstavit jako tabulku o 9 stejn\u011b velk\u00fdch pol\u00ed\u010dk\u00e1ch. Po vertik\u00e1ln\u00ed stran\u011b se hodnot\u00ed atraktivita s\u00a0t\u00edm, \u017ee horn\u00ed pol\u00ed\u010dka ozna\u010duj\u00ed vysokou hodnotu, spodn\u00ed pol\u00ed\u010dka n\u00edzkou hodnotu. Je tedy d\u00e1no \u017ee atraktivita se hodnot\u00ed pomoc\u00ed 3 \u0159\u00e1dk\u016f (vysok\u00e1, st\u0159edn\u00ed, n\u00edzk\u00e1). Po horizont\u00e1ln\u00ed stran\u011b se hodnot\u00ed pozice na trhu. Tentokr\u00e1te plat\u00ed, \u017ee od lev\u00e9 strany \u010dili lev\u00e9ho sloupce, kter\u00fd zast\u00e1v\u00e1 nejsiln\u011bj\u0161\u00ed postaven\u00ed na trhu, postupujeme na pravou stranu, kde prav\u00fd sloupec p\u0159edstavuje nejslab\u0161\u00ed postaven\u00ed na trhu. Pomoc\u00ed t\u011bchto dvou krit\u00e9rii z\u00edsk\u00e1me sou\u0159adnice, kde se nach\u00e1z\u00ed objekt, kter\u00fd hodnot\u00edme a nad\u00e1le pak m\u016f\u017eeme zhodnotit, jak by se m\u011blo postupovat d\u00e1le.Pokud se bav\u00edme o produktech budou strategie do budoucna n\u00e1sleduj\u00edc\u00ed:\t\t(lev\u00fd roh \u2013 siln\u00e1 atraktivita, siln\u00e1 pozice na trhu)Chr\u00e1nit pozici.\t\t(prost\u0159edn\u00ed pole, nejvy\u0161\u0161\u00ed \u0159\u00e1dek \u2013 pr\u016fm\u011brn\u00e1 atraktivita, siln\u00e1 pozice na trhu)Investovat do vybran\u00fdch produkt\u016f a do jejich rozvoje.\t\t(prav\u00e9 pole, nejvy\u0161\u0161\u00ed \u0159\u00e1dek \u2013 n\u00edzk\u00e1 atraktivita, siln\u00e1 pozice na trhu)Chr\u00e1nit pozici a p\u0159ehodnocovat.\t\t(lev\u00e9 pole, prost\u0159edn\u00ed \u0159\u00e1dek \u2013 siln\u00e1 atraktivita, pr\u016fm\u011brn\u00e1 pozice na trhu)Investovat do rozvoje.\t\t(prost\u0159edn\u00ed pole, prost\u0159edn\u00ed \u0159\u00e1dek \u2013 pr\u016fm\u011brn\u00e1 atraktivita, pr\u016fm\u011brn\u00e1 pozice na trhu)Investovat do vybran\u00fdch produkt\u016f, up\u0159ednost\u0148ovat v\u0161ak tvorbu p\u0159\u00edjmu.\t\t(prav\u00e9 pole, prost\u0159edn\u00ed \u0159\u00e1dek \u2013 n\u00edzk\u00e1 atraktivita, pr\u016fm\u011brn\u00e1 pozice na trhu)Zm\u011bnit strukturu, up\u0159ednost\u0148ovat tvorbu p\u0159\u00edjmu.\t\t(lev\u00e9 pole, nejni\u017e\u0161\u00ed \u0159\u00e1dek \u2013 siln\u00e1 atraktivita, slab\u00e1 pozice na trhu)Investovat uv\u00e1\u017een\u011b.\t\t(prost\u0159edn\u00ed pole, nejni\u017e\u0161\u00ed \u0159\u00e1dek \u2013 pr\u016fm\u011brn\u00e1 atraktivita, slab\u00e1 pozice na trhu)Omezit rozvoj.\t\t(prav\u00e9 pole, nejni\u017e\u0161\u00ed \u0159\u00e1dek \u2013 n\u00edzk\u00e1 atraktivita, slab\u00e1 pozice na trhu)Skl\u00edzet.Pokud si vytvo\u0159\u00edte anal\u00fdzu produkt\u016f a budete se \u0159\u00eddit t\u011bmito doporu\u010den\u00fdmi strategiemi, jist\u011b V\u00e1m to roz\u0161\u00ed\u0159\u00ed rozhled a zlep\u0161\u00ed efektivnost Va\u0161eho podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to GE model a jak j\u00ed spr\u00e1vn\u011b pou\u017e\u00edvat?","item":"https:\/\/www.gestoria.cz\/co-je-to-ge-model-a-jak-ji-spravne-pouzivat\/#breadcrumbitem"}]}]